Digital Marketing Uplift for GRMC Pest Control
Launching and Streamlining Ad Efforts
Making Lead-gen Work, Even with an Outdated Website
GRMC Pest Control, a trusted UAE-based business with decades of experience, came to Fatcow Digital through the Google Partner Directory looking for a certified team to help with their digital ad campaigns.
Despite an outdated website poorly optimized for conversions, GRMC saw an almost immediate result with our highly targeted Google Ad campaigns.
Fatcow Digital focused campaigns on high-intent service areas like rodent, cockroach, and bedbug control layering ad campaigns with extensions, callouts, and localized targeting.
Despite having no strong landing page, the campaigns continued to deliver high-quality leads with above-average ROAS, proving Fatcow Digital’s ability to provide qualified leads with precise targeting, impactful ad creatives, and clean copy.
GRMC Pest Control
Digital Marketing and Web Development
2025-03-31
Abu Dhabi, UAE
Our Approach & Strategy
Data-Led Campaigns. Human-First Execution.
First, Fatcow Digital ran a comprehensive audit of GRMC’s ad account, data, and campaigns. The next step was rebuilding their keyword structure and drafting all new ad copy to focus on their strongest differentiators: eco-friendly treatments, 24/7 availability, municipality approvals, and a 30-day money-back guarantee.
Our strategy included the following:
- Full-service campaign rebuild and restructure across service verticals.
- Localized targeting by area, demographic, and property type
- Real-time performance monitoring and enhanced conversion tracking
- Consistent A/B testing of ad variations across headlines, sitelinks, and callouts for the best CTR
Fatcow Digital also further improved lead quality with tightly themed ad groups for each service and audience segment, including separate campaigns for target locations, like Dubai and Abu Dhabi.
As results rolled in, custom landing pages were built to boost relevance and reduce cost-per-lead even further.
Results And Impact
Performance That Sparked a Full Digital Transformation
GRMC Pest Control saw immediate gains in lead quality, CTRs, and ROI. All this with their old website, and campaign performance continued to exceed expectations. So much so, they decided to partner with Fatcow Digital for a complete website rebuild.
Today, GRMC Pest Control operates with a conversion-focused website built by the Fatcow team with doubled Google Ads effort to support their growth across the UAE.
Results Achieved:
- 2x increase in qualified leads
- Lowered cost-per-conversion (despite non-optimized website)
- Fully redesigned, conversion-focused website
- Google Ads spend doubled with full-funnel strategy
- SEO launch in progress for long-term organic growth
Reach out to Fatcow Digital today and give your own business a boost just like GRMC Pest Control.
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