Home »
App Campaigns

Google App Campaigns That Deliver Real Results

Don’t just launch an app. Launch a success story.

Our Google app campaign expertise will help you increase app installs, in-app actions, and revenue through strategic targeting and optimization.

Abstract 3D view of an app on a phone popping out with a dart hitting it signifying targeted app marketing

Boost Your App Installs with Effective App Promotion Campaigns

Reach the right users and drive app downloads with targeted strategies. We’ll create and optimize your App Promotion Campaign to maximize visibility, engagement, and conversions, ensuring your app gets discovered by the audience that matters most.

Drive User Engagement and Retention Through Google App Campaigns

Go beyond installs and build a loyal user base.

Our App Promotion Campaigns reengage existing users, encourage in-app actions, and foster long-term relationships that drive continued value for your app. Create personalized experiences that keep users returning for more, maximizing lifetime value and ensuring sustainable growth.

a middle aged woman pleased with her app performance

Precision Google App Campaigns Targeting

Zero in on users most likely to download, engage with, and become loyal users of your app.

Targeted App Campaigns reach the right people at the right time, maximizing the effectiveness of your advertising budget. 

Ensure reach with targeting that includes:

  • Age
  • Interest
  • Gender
  • Behavior
  • And more
A pink element of or motif representing Fatcow Digital Branding
what you get

What's Included With Your
Google App Campaigns

testimonials

FAQ

App campaigns are a type of advertising offered by Google Ads that simplify the process of promoting your mobile app across various Google platforms, including Search, Display, YouTube, and Google Play. These campaigns use machine learning to optimize your ads and maximize app installs or in-app actions.

App campaigns can help you reach a wider audience, increase app downloads, improve user engagement, and drive revenue. They’re designed to be simple to set up and manage, even if you don’t have extensive advertising experience.

You can choose from several campaign goals, including:

  • App installs: Increase the number of people who download your app.
  • In-app actions: Encourage users to take specific actions within your app (e.g., complete a purchase, level up in a game).
  • Value optimization: Maximize the value generated by your app users (e.g., revenue, in-app purchases).

App Campaigns work on a cost-per-install (CPI) or cost-per-action (CPA) basis, meaning you pay only when a user installs your app or completes a desired action. You set a daily budget, and Google optimizes your spending to get the most out of it.

Google Ads provides detailed reporting and analytics to track your campaign’s performance. You’ll see how many installs or actions you’ve achieved, your average cost per install/action, and other key metrics.

You’ll need a Google Ads account and a Google Play Developer account (if you’re promoting an Android app). You’ll also need to provide your app’s name, description, images, and other relevant information.

Yes! App Campaigns can be used to promote apps on both Android and iOS devices.