Performance Max Campaigns, Your Complete Funnel Marketing Solution
Increase performance across the entire customer journey, from initial awareness to final conversion.
Our Performance Max and Demand Gen expertise will maximize your reach, engagement, and ROI.
Drive Results For Cold Audiences with Google Demand Gen Campaigns
Maximize your impact across Google’s vast advertising network.
Performance Max (i.e. P.Max) and Demand Gen campaigns ensure you reach your audience at every stage of the funnel, from awareness to conversion, driving measurable results.
- Maximize Reach
- Full-Funnel Impact
- Targeted Campaigns
- Drive Conversions
- Measurable Results
- Expert Guidance
Maximize Conversions with Google Performance Max Automated Bidding
Achieve peak performance with Google’s most advanced campaign type.
P.max leverages machine learning to optimize your bidding in real time, driving more conversions and higher ROI across all Google channels. Convert more qualified leads with this goal-based approach.
Demand Gen Strategies with Google Performance Max Targeting
Generate high-quality leads and nurture them through the sales funnel with our data-driven demand gen strategies.
Use P.max’s sophisticated targeting capabilities to engage customers at every stage.
From awareness to consideration to purchase – create a seamless experience that converts prospective buyers to loyal customers.
Gain a Competitive Edge with Google Performance Max Campaign Insights
Know your audience – Know your impact.
We’ll translate P.max insights into actionable strategies, ensuring your demand gen campaigns stay ahead of the curve and deliver superior results.
what you get
What's Included With Your Performance Max and Demand Gen Campaigns
Planning
Creation
Targeting & Optimization
& Reporting
Planning
Strategic Campaign Planning
Clearly identify your target audience and campaign goals.
Get a comprehensive strategy. tailored to your business goals and budget, that combines Demand Gen and Performance Max Campaigns with the best combination of:
- Assets
- Targeting Options
- Bidding Strategies
Maximize your reach and impact across all Google channels.
Creation
Compelling Asset Creation
Get high-quality text, image, and video assets to snatch and retain attention and drive action.
Our creative team will ensure your ads are visually appealing, informative, and optimized for conversions across various formats and placements.
We’ll also develop conversion-focused landing pages to seamlessly guide qualified leads through your funnel to your desired action.
Targeting & Optimization
Advanced Audience Targeting & Optimization
Reach your audience at the right time with Performance Max campaigns’ advanced targeting allowing:
- Tailored Audience Signals
- Custom Audience Segments
- Real-time ML Optimization
Enjoy data-driven optimizations to your bidding stragies and creative assets for maximum performance and conversions.
& Reporting
Performance Tracking & Reporting
Get constant and continuous support on your campaign management.
We’ll monitor and transparently report on campaign performance, including:
- ROI
- Clicks
- Trends
- Impressions
- Conversions
Make more informed strategy decisions and optimize bidding strategies with actionable insights.
FAQ
Performance Max (P.Max) and Demand Gen are Google Ads campaign types that use machine learning to optimize your ads across Google’s platforms, including Search, Display, YouTube, Discover, and Gmail.
P.Max focuses on maximizing conversions across all channels for a full-funnel approach.
Demand Gen is designed for generating leads and building brand awareness in the upper and middle parts of your funnel.
While both campaign types use automation and Google’s machine learning, they have distinct goals.
P.Max is geared towards driving conversions across the entire funnel, offering high flexibility and automation across channels to maximize ROI.
Demand Gen, on the other hand, is focused on lead generation and brand awareness, offering more control over audience targeting and is best suited for reaching potential customers in the discovery stages.
P.Max is ideal for businesses looking to drive conversions and maximize ROI across multiple Google platforms.
It works well for e-commerce businesses or any company aiming for a full-funnel strategy.
Demand Gen is best for businesses that want to generate high-quality leads, increase brand awareness, and engage users who may not be ready to convert but are in the research or consideration phase.
To create effective P.Max or Demand Gen campaigns, you’ll need a variety of assets.
Aim to include the following:
- Conversion-focused text
- High-quality images
- High-quality videos.
Providing audience signals, such as customer lists, website data, and engagement signals, can further optimize targeting as Google’s machine learning algorithm tailors your ads to reach the right audience at the right time.
The cost of P.Max and Demand Gen campaigns depends on your budget, bidding strategy, and goals.
You can set a daily or monthly budget and choose from various bidding strategies like maximizing conversions or targeting a specific cost per action (CPA) to align with your business objectives.
The choice depends on your business goals.
If your focus is on driving immediate conversions and maximizing ROI across channels, P.Max is your better option.
If your priority is to build brand awareness or generate leads from audiences who are still in the research or consideration phase, Demand Gen will be the better choice.
Fatcow Digital can help assess your needs and recommend the best approach.
Both P.Max and Demand Gen campaigns leverage machine learning, which may take a few days to optimize fully.
You’ll generally start seeing results within the first two weeks, but reaching optimal performance can take longer as Google’s algorithm learns which combinations of assets and placements perform best.
P.Max campaigns are designed to use all of Google’s available channels automatically to maximize conversions.
Demand Gen campaigns offer slightly more control over audience targeting but still use a variety of placements to reach a broad audience.
Although you can’t control specific platforms in P.Max, Google’s algorithm ensures your ads appear where they’re most likely to achieve results.
You can provide Google with audience signals like customer lists, website visitors, demographic data, or engagement information (such as previous buyers).
This data helps Google refine its targeting and find users most likely to engage with your ads, improving performance and relevance.
Google’s machine learning in P.Max and Demand Gen campaigns analyzes user behaviors, campaign performance, and audience interactions to optimize ad delivery.
It tests various asset combinations and placements, automatically adjusting to reach audiences at the most effective times and on the most relevant channels for your campaign’s goals.
Conversion value optimization in P.Max is a feature that prioritizes conversions with the highest value, ideal for e-commerce businesses aiming to maximize revenue rather than just the number of conversions.
By setting a target return on ad spend (ROAS), you can direct Google to focus on generating sales or actions that yield the highest return.
Yes, running both campaigns simultaneously can be effective if you have distinct goals for each.
For example, you might use Demand Gen to build awareness and fill the top of your funnel, while P.Max focuses on converting high-intent users across multiple channels.
We can help you create a coordinated strategy that uses both to maximize impact.
