Helping
ASAP Systems Advertise Barcloud
Overhauling Google Ads Efforts
Too Much Has Gone to Waste
ASAP Systems specializes in inventory management and asset tracking solutions, providing highly-configurable, robust software to its clients with a proven history of reducing operational costs and errors.
Before we partnered with ASAP Systems to overhaul their Google Advertising Campaign management, they had tried many agencies and even internal solutions.
This is how Fatcow Digital helped them create Google Ads campaigns that worked.
ASAP SYSTEMS; Barcloud
Digital Advertising
2024-10-31
CALIFORNIA
Our Approach & Strategy
They Needed a Massive Overhaul
We conducted a comprehensive audit of their existing campaigns, keywords, and ad groups and reorganized campaign structures to better target audiences according to the features and software built for them.
Additionally, we handled their keyword strategy and ad copy to target high-intent keywords and filter out negative keywords.
Past their ad campaigns, we developed purpose-built landing pages to drive conversions for their ad campaigns. Both new campaigns and old campaigns got new landing pages which immediately saw an increase in conversions on-page.
Of course, as with any ad campaign, we continue to monitor running campaigns and optimize as we build even more conversion-driving campaigns.
Results And Impact
Better ROI and ROAS Than They’ve Ever Seen
ASAP Systems is seeing a massive increase in ad impressions and overall search visibility for core keywords relevant to Barcloud leading to notable increases in lead volume with a significant portion coming from the mid-market and enterprise audiences which fit, exactly, their ideal customer profile.
Results Achieved:
- Better ROI from reduced CPL and bid strategy optimizations to improve overall campaign efficiency
- Budget reallocation to top-performing ad groups with the highest conversion rates.
- Complete overhauled Google Ads portfolio with high-conversion ads and supporting assets.
Lift up your own brand with high-quality, conversion-driving ads just like ASAP Systems and reach out to partner with Fatcow Digital today.
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