Performance Max Campaigns, Your Complete Funnel Marketing Solution
Increase performance across the entire customer journey, from initial awareness to final conversion.
Our Performance Max and Demand Gen expertise will maximize your reach, engagement, and ROI.
Drive Results For Cold Audiences with Google Demand Gen Campaigns
Maximize your impact across Google’s vast advertising network.
Performance Max (i.e. P.Max) and Demand Gen campaigns ensure you reach your audience at every stage of the funnel, from awareness to conversion, driving measurable results.
- Maximize Reach
- Full-Funnel Impact
- Targeted Campaigns
- Drive Conversions
- Measurable Results
- Expert Guidance
Maximize Conversions with Google Performance Max Automated Bidding
Achieve peak performance with Google’s most advanced campaign type.
P.max leverages machine learning to optimize your bidding in real time, driving more conversions and higher ROI across all Google channels. Convert more qualified leads with this goal-based approach.
Demand Gen Strategies with Google Performance Max Targeting
Generate high-quality leads and nurture them through the sales funnel with our data-driven demand gen strategies.
Use P.max’s sophisticated targeting capabilities to engage customers at every stage.
From awareness to consideration to purchase – create a seamless experience that converts prospective buyers to loyal customers.
Gain a Competitive Edge with Google Performance Max Campaign Insights
Know your audience – Know your impact.
We’ll translate P.max insights into actionable strategies, ensuring your demand gen campaigns stay ahead of the curve and deliver superior results.
what you get
What's Included With Your Performance Max and Demand Gen Campaigns
Planning
Creation
Targeting & Optimization
& Reporting
Planning
Strategic Campaign Planning
Clearly identify your target audience and campaign goals.
Get a comprehensive strategy. tailored to your business goals and budget, that combines Demand Gen and Performance Max Campaigns with the best combination of:
- Assets
- Targeting Options
- Bidding Strategies
Maximize your reach and impact across all Google channels.
Creation
Compelling Asset Creation
Get high-quality text, image, and video assets to snatch and retain attention and drive action.
Our creative team will ensure your ads are visually appealing, informative, and optimized for conversions across various formats and placements.
We’ll also develop conversion-focused landing pages to seamlessly guide qualified leads through your funnel to your desired action.
Targeting & Optimization
Advanced Audience Targeting & Optimization
Reach your audience at the right time with Performance Max campaigns’ advanced targeting allowing:
- Tailored Audience Signals
- Custom Audience Segments
- Real-time ML Optimization
Enjoy data-driven optimizations to your bidding stragies and creative assets for maximum performance and conversions.
& Reporting
Performance Tracking & Reporting
Get constant and continuous support on your campaign management.
We’ll monitor and transparently report on campaign performance, including:
- ROI
- Clicks
- Trends
- Impressions
- Conversions
Make more informed strategy decisions and optimize bidding strategies with actionable insights.
FAQ
P.max (Performance Max) and Demand Gen are Google Ads campaign types that use machine learning to optimize your ads across various Google channels, including Search, Display, YouTube, Discover, and Gmail. P.max focuses on maximizing conversions across all channels, while Demand Gen focuses on generating leads and building awareness.
While both campaign types use automation, P.max focuses on driving conversions across the entire funnel, while Demand Gen prioritizes lead generation and brand awareness in the upper and middle funnel. P.max offers more automation and flexibility, while Demand Gen provides more control over audience targeting.
P.max is ideal for businesses that want to maximize conversions and ROI across all channels, while Demand Gen is best for businesses that want to generate high-quality leads and build brand awareness.
You’ll need text, images, and videos to create your ads. You can also provide audience signals (e.g., customer lists, website data) to help Google’s machine learning algorithm optimize your targeting.
The cost of your campaigns will depend on your budget and bidding strategy. You can set a daily or monthly budget and choose a bidding strategy that aligns with your goals (e.g., maximize conversions, target CPA).
