Double Your Impact With Search And Display Ads

Search campaigns show text ads on Google’s search results pages when people search for specific keywords related to your business. This is probably the most important campaign type that brings in the most conversions (Leads, sales, etc…)

These ads are great for driving traffic to your website and generating leads from people actively looking for what you offer. Display campaigns, on the other hand, show image ads on websites and apps across the Google Display Network. They are more effective for increasing brand awareness and reaching a broader audience.

The choice depends on your business goals.

Search Ads are effective for targeting people who are already searching for your offerings, which can lead to higher intent conversions meaning easy picking in leads, sales or any goal you put out.

Display Ads are better suited for growing brand awareness and reaching a larger audience who might not be familiar with your brand yet.

Often, a strategy combining both can provide the best results for comprehensive growth.

The cost of Google Search Ads can vary depending on a few factors, but the good news is that you have control over your spending.

You decide how much you want to spend, and you’ll only be charged when someone actually clicks on your ad.

Think of it like a bidding system. You choose the maximum amount you’re willing to pay for each click, and Google will show your ad based on your bid and the quality of your ad.

The cost per click can differ based on things like your industry, location, and the competition for those keywords

Start by brainstorming a list of terms your ideal customer might use to search for your products or services.

Then, use keyword research tools, like Google Keyword Planner, to identify relevant keywords with high search volume and low competition.

Also, consider the user’s search intent – are they looking for information, ready to buy, or simply browsing?

With Search Ads, you might see results almost instantly! Your ads can appear on the search results pages as soon as Google approves your campaign. However, it’s important to remember that achieving the best results takes time.

As your campaign runs, Google’s machine learning algorithms gather data about your audience and their behavior. We can then use this data to optimize your ads, targeting, and bidding strategy for better performance.  

For the most impactful results, we recommend switching to a conversion-based campaign. This means focusing on actions users take on your website, like filling out a form or making a purchase. By tracking these conversions, we can further refine your campaign to reach users who are most likely to become valuable customers.  

Display Ads:

Display Ads often work differently than Search Ads. Their primary goal is to increase brand awareness and reach a wider audience.

This means that you might not see immediate leads or sales, but you’ll be getting your brand in front of more people who might be interested in your products or services.  

However, Display Ads are also excellent for remarketing. This means we can show targeted ads to people who have already visited your website but didn’t take a desired action, like making a purchase or filling out a contact form.

Remarketing can be a very effective way to bring those potential customers back and convert them into leads or sales.

It is all about asking the right questions.

We do not start billing right away, we take our time in understanding the business by meeting with the owners or people who manage the business starting with understanding your business goals, target audience, and competitive landscape to give us a detailed map so we can craft keyword strategies that bring home the goods.

We use a combination of manual brainstorming and advanced tools like Google Keyword Planner to identify the most relevant and high-performing keywords for your campaigns. We also continuously monitor and adjust your keyword targeting based on real-time performance data.

Most importantly, we do not set it and forget it, continuous optimizations by removing non-serving keywords and changing copy as well as adding negative keywords, we make sure your budget is milked down to the last cent and minimizing wasted ad spend.

We track all key performance indicators (KPIs) relevant to your campaign goals, including clicks, impressions, click-through rate (CTR), conversions, cost per conversion, and overall return on investment (ROI).

We provide regular reports and analysis to demonstrate the value you’re receiving from our services and make data-driven adjustments to optimize your campaigns continuously.

Remarketing allows us to re-engage users who previously visited your website but did not convert.

With Display Ads, we can show tailored ads to these visitors as they browse other websites within the Google Display Network, keeping your brand top of mind and encouraging them to return to complete a purchase or inquiry.

At Fatcow Digital, we have a proven track record of success in managing Google Ads campaigns for businesses of all sizes.

Our team of certified experts stays up-to-date on the latest best practices and industry trends to ensure your campaigns are always optimized for maximum performance.

We also provide transparent reporting and clear communication, so you always know what we’re doing and how your campaigns are performing.