It’s 2024, and 89% of consumers (that’s you and me) want to see more videos from brands in 2024. (I wasn’t asked though🥲).
Thankfully, we’re diving into how to use Luma AI’s video generator to make video creation so much easier (yes, we’re at that stage, and no, it’s no longer as complex as before). And these kinds of tools have come a long way from that horrifying video of Will Smith eating spaghetti (we’re talking massive evolution in a little over a year).
In just a few clicks and keystrokes (OPTIONAL. THE KEYSTROKES ARE OPTIONAL🤯) you can breathe life into a still image and generate a short clip from almost nothing.
This how-to guide on how to use Luma AI will show you the steps on exactly how to(👍) take your visual storytelling to the next level.
What We're Going Through in How to Use Luma AI
How to Use Luma AI - Getting Started
Luma AI is powered by the innovative Dream Machine. This allows creators of all levels to generate videos without any video editing knowledge. You get to generate 30 videos for free and can upgrade to a paid plan should you need more.
You can create these videos through its user-friendly web interface on your browser or through the Android and iOS apps.
While you can create a video with its text-to-video capabilities, you’ll be able to better control the outcome you get by providing it with an image. The higher the quality of the image, the higher the quality of the video.
Not a photographer, no problem! There are two primary ways to source an image that you can use:
1. Content Libraries: Stock photo websites and image libraries (like Envato, Freepik, and Shutterstock) offer a vast collection of high-quality images covering a wide range of subjects and styles. Just find an image that fits what you’re looking for.
2. AI Image Generators: For a more customized approach, consider using AI image generators (like Leonardo.ai or Midjourney). These powerful tools allow you to create unique images from detailed text descriptions. All you have to do is describe (in as much detail as possible) what you’d like in the image and let the AI work its magic to generate an image for you to download and use as the foundation for your video
Animating Your Vision
Once you have your chosen image, it’s time to bring it to life with Luma AI. The process is remarkably simple:
- Upload: Drag and drop your image into the Luma AI interface.
- Prompt: Here’s where the real magic happens. Upload your image right into the text bar. Luma AI allows you to provide an optional text prompt to guide the animation process, letting you flex your creative organ (your brain) and describe how you want the image to come to life:
- Add depth and dynamism to your videos with specific camera movements (🤯) in your prompt. Think about how you want the camera to interact with the scene:
- Panning: Move the camera horizontally, revealing different aspects of the scene.
- Tilting: Move the camera vertically, creating a sense of height or depth.
- Zooming: Bring the viewer closer to or further away from the subject, emphasizing details or showcasing the broader context.
- Tracking Shots: Follow a subject as it moves, creating a sense of motion and action.
- Generate: Once you’ve crafted the perfect prompt (or not because you had ChatGPT do it for you), hit “Enter” and let Luma AI’s Dream Machine get to work. The generation process usually takes a few minutes (so go grab some water and stay hydrated).
- Share: Once you’re satisfied with the generated video, download or share its link.
Fun Fact: 89% of users want to see more videos from brands in 2024
Tips on How to Use Luma AI
While Luma AI is incredibly intuitive and easy to use, here are a few tips and tricks from our experience to help you achieve your best results:
- Resolution is Key: Start with a high-resolution image to ensure the best possible video quality. The higher the resolution of your source image, the sharper and more detailed your final video will be.
- Experiment (& Remember Your Limit): Don’t be afraid to experiment with different text prompts and camera movements. Each variation will produce a unique result, allowing you to explore various creative possibilities and refine your vision. Tools like ChatGPT can help you write effective prompts that include specific camera movements and enhance the overall quality of your videos. Just remember that the free version allows up to 30 generations a month.
- The Loop Advantage: Luma AI offers a powerful Loop feature that can transform your images, or text, into short, looping videos to create seamless and continuous loops from your text prompt or image. Moreover, looping not only enhances the visual appeal of your videos but also significantly reduces production time and costs.
Addressing Glitches: As with any newly-developed tech, there might be minor irregularities every now and then. Luma AI is constantly evolving, and these glitches are becoming less frequent with each update. Don’t let the possibility of a minor imperfection discourage you from exploring Luma AI’s vast creative potential.
Don’t let someone outpace you – check out these 15 useful AI tools after you learn how to use Luma AI
Luma AI: Shaping the Future of Video Creation|
Tap into your very own limitless potential pill for video creation with Luma AI. It’s great for low-effort (not effortless, this isn’t a movie), high-quality video creation.
Besides, with how user-friendly the platform is and its constantly evolving technology, it allows all of its users, regardless of experience level, to create their very own high quality videos.
Whether you’re a social media enthusiast, seasoned video editor, or just a tech-geek who likes trying out the newest tools, Luma AI can help you unlock creative potential you might not know you had.
So go ahead, try to tell your own story using the Dream Machine.
And keep an eye for our next blog where we compare Luma AI to the current king of the hill of AI video generation.
If you’re looking for more personalized help with your marketing efforts, book a complimentary 30-min session with us and let’s see how we can help.
