Building a Full Growth Engine for REYN Jewelry
Building REYN’s Entire Funnel, End-to-end
One team accountable for infrastructure, acquisition, conversion, and context
REYN is a luxury fine jewelry house crafting 18k pieces around a simple idea: your story, your design.
They came to Fatcow Digital to launch and scale in Lebanon, with the Gulf next — and they wanted one team to own the full growth engine rather than juggling separate freelancers across ads, SEO, the store, and social.
The division of labour is clean. REYN shoots its own creative in-house. Everything that happens after that is ours.
Reyn Jewelry
Google Ads, SEO, Web Development
2026-05-14
Lebanon and the U.A.E.
Infrastructure Before Spend
Building the foundation before a dollar goes out the door.
Before running any budget, we built the thing the budget would depend on.
That meant setting up REYN’s Shopify store and product catalog properly for commerce, wiring in conversion tracking that actually reports. Fatcow Digital set up the Meta Pixel and the Conversions API, plus Google Ads conversion tracking, and set up a live reporting dashboard so REYN can see exactly how their spend is performing at any moment.
Advertising into broken tracking is how brands spend real money and learn nothing. The infrastructure came first because everything after it is only as reliable as the data underneath.
Paid Advertising
Meta leading, Google supporting, budget following the evidence.
On top of that foundation, we run Meta as the primary channel and Google as secondary, structured around catalog and Shopping campaigns and tested against how this audience genuinely buys.
Fine jewelry is bought on desire and repeat exposure more than on a single high-intent search, so the weighting reflects that, while Google captures the buyers who arrive already knowing what they want.
Budget moves continuously toward whatever converts. Performance is reviewed weekly and recapped monthly, so decisions are made on a short enough cycle to matter.
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Content and Social Management
They shoot it. We take it the rest of the way.
REYN produces the raw creative in-house. We handle everything downstream: editing, colour grading, publishing, and running the full content calendar so posts go out consistently and on-brand across their channels.
That keeps the brand’s presence polished and steady while freeing REYN’s team to focus on what they’re best at: design and product.
SEO for Two Kinds of Search
Ranking on Google, and being cited by the AI tools replacing it
We ran a full technical and on-page audit and rebuilt REYN’s SEO foundation: heading structure, schema, and collection pages optimized around the terms a fine-jewelry buyer actually searches.
But classic rankings are only half of it now. We also positioned REYN to be surfaced and cited across AI platforms like ChatGPT, Claude, Gemini and Perplexity, where a growing share of product discovery is already happening.
It’s a compounding play. Every month of structured content and technical groundwork strengthens visibility across both traditional search and AI answers. The brands establishing that presence now will be the ones cited later.
Conversion Rate Optimization
Making the traffic you already have worth more.
Traffic only matters if it converts, so we optimized the store itself.
Working from heatmaps and session recordings rather than assumptions, we identified exactly where visitors were dropping off and reworked the pages that mattered: hero messaging, trust signals, the product page journey, and a DM-to-buy path built around how this audience actually shops.
The result is more of the existing traffic becoming customers without spending more to get them there. For a growing brand, that’s the cheapest revenue available.
Results Achieved:
A single team accountable for the whole funnel infrastructure, acquisition, conversion, and content, managed and optimized continuously as REYN grows from Lebanon into the Gulf.
