Building a Full Growth Engine for REYN Jewelry

Sales and conversations are traced back to the ads that produced them. We set up the Meta Pixel and the Conversions API, added Google Ads conversion tracking, and built a live reporting dashboard that shows ad performance and store results in one view. It refreshes every morning, and REYN can open it at any time to see where the budget is going.

Meta is the main channel and Google supports it. Fine jewelry is usually bought after someone has seen a piece several times, so most of the budget goes to Meta, while Google Shopping reaches people who already know what they are looking for.

We review performance every week, send a recap every month, and move budget toward the campaigns that are selling.

REYN shoots its own photos and video. Our team edits and color grades the footage, schedules it and runs the content calendar, so the brand posts consistently on social media and REYN's team keeps its time for design and product.

We started with a full technical and on-page audit, then rebuilt the store's SEO foundation: heading structure, structured data, and collection pages written around the words a fine jewelry buyer types.

More than 30 collection pages now carry their own search title and description, along with answers to the questions buyers ask most. REYN reviews and approves each page before it goes live. Google's AI features draw on the same index as its regular results, so this work covers both.

Using heatmaps and session recordings, we found where visitors were leaving and reworked those parts of the store: the opening message on the homepage, the trust signals, the product page, and a quicker route from a direct message to a completed order.