ReadyDig Digital Marketing
Revitalizing Digital Brand Strategy for ReadyDig
Evolving to a Nationwide Brand
ReadyDig, a unique player in the American market of heavy machinery and construction equipment, partnered with Fatcow Digital with a specific goal in mind: Develop a new brand that support their goals to expand across the continental United States of America. We spearheaded their new brand’s creation, website design and development, alongside a complete social overhaul.
READYDIG
DIGITAL MARKETING, BRANDING & Web Development
COLORADO
WWW.READYDIG.COM
A Complete Brand Makeover
A Standout Logo for Standout Branding
When building out the brand to transition away from MTCEquipment, ReadyDig was looking to standout from its competition. We built a completely new logo taking inspiration from their Colorado-native badger. Known for its strong claws used for digging and burrowing, was incorporated into their logo. Moreover, we also chose to use a bold font with sharp edges. sharp as claws, to relate closely to their target industry.
Digital Footprint Overhaul
Impactful Brand Launch and Consistent Growth
ReadyDig’s organic presence on Meta witnessed a substantial boost with its striking new visuals and our consistent deployment of aesthetically pleasing image and video posts contributed to massive follower growth and engagement in the span of 4 months. This led to enhanced brand visibility and recognition alongside a noticeable rise in web traffic and conversions to their newly engineered website.
Results Achieved:
An impactful brand shift has led to a unique player in heavy equipment and construction equipment with a consistently growing social following and a brand new website driving conversions for their XCMG equipment.
Grow as ReadyDig and build a brand that’s set to make a splash These strides exemplify thein your market and capture your piece of the market pie.
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