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ReadyDig Digital Marketing

Image of a roller with the XCMG brand prominent with the dealership name ReadyDig

Revitalizing Digital Brand Strategy for ReadyDig

Evolving to a Nationwide Brand

 

ReadyDig, a unique player in the American market of heavy machinery and construction equipment, partnered with Fatcow Digital with a specific goal in mind: Develop a new brand that support their goals to expand across the continental United States of America. We spearheaded their new brand’s creation, website design and development, alongside a complete social overhaul.

Clients:

READYDIG

Project Type:

DIGITAL MARKETING, BRANDING & Web Development

Date:
2022-11-16
Address:

COLORADO

Link:

WWW.READYDIG.COM

A pink element of or motif representing Fatcow Digital Branding
ReadyDig main logo

A Complete Brand Makeover

A Standout Logo for Standout Branding

When building out the brand to transition away from MTCEquipment, ReadyDig was looking to standout from its competition. We built a completely new logo taking inspiration from their Colorado-native badger. Known for its strong claws used for digging and burrowing, was incorporated into their logo. Moreover, we also chose to use a bold font with sharp edges.  sharp as claws, to relate closely to their target industry.

Digital Footprint Overhaul

Impactful Brand Launch and Consistent Growth

ReadyDig’s organic presence on Meta witnessed a substantial boost with its striking new visuals and our consistent deployment of aesthetically pleasing image and video posts contributed to massive follower growth and engagement in the span of 4 months. This led to enhanced brand visibility and recognition alongside a noticeable rise in web traffic and conversions to their newly engineered website.

 

Results Achieved:

An impactful brand shift has led to a unique player in heavy equipment and construction equipment with a consistently growing social following and a brand new website driving conversions for their XCMG equipment.

Grow as ReadyDig and build a brand that’s set to make a splash These strides exemplify thein your market and capture your piece of the market pie.

Click here to explore our entire portfolio

A badger breaking out of a wall showing the rebrand
Image of a roller with the XCMG brand prominent with the dealership name ReadyDig
image of a mini excavator being driver by an operator with a green tear showing the brand of ReadyDig

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