A Brand That Thinks Differently
From Idea to Refined Wellness Brand
Turning a studio idea into a brand
Pilates Club approached Fatcow Digital before they had even opened their doors.
With only a name, a wellness brand was built.
We crafted a unique voice capturing their approach and spoke to their audience.
Fatcow Digital did more than create a simple logo.
Building Movement into the Logo
Inspired by movement and balance
Pilates Club’s logo captures the essence of the studio’s exercise.
The “I” was stylized to picture a person mid-Pilates pose on the reformer machine.
Placed within a rectangular frame, the logo communicates alignment and control. The essence of a well-executed Pilates sequence.
The soft, feminine palette of pink and gray is elegant and empowering to define the wellness space of the studio.
Guidelines With Ready-to-Launch Content
Launching with impact
After defining the core identity, the visual style was established.
A month of social content in the newly-defined brand voice was ready to launch.
Modern typography and thoughtful spacing allowed design elements to support a brand that focused on more than fitness.
Wellness, balance, and beauty in motion became the core.
