A Brand That Thinks Differently
Visual Identity for the Future of Learning
For a modern learning academy
Brainery offers flexible, private courses in fields like AI, Forex, and design among others.
Their initial branding was too generic and misaligned with their digital-native learners. It didn’t fit the ambition of a modern learning academy.
Brainery partnered with Fatcow Digital to create a future-forward, meaningful identity to stand out and grow.
Embedding Meaning in Every Letter
A Logo That is Digital Native
Fatcow Digital crafted a modular logo to reflect Brainery’s mission.
Rectangular frames convey open-mindedness and structured growth. The custom-made “A” and “I” nod to AI, tech, and continuous learning. The rounded letterforms also used balanced clarity with approachability.
Guidelines for Clarity, Energy, and Confidence
Consistency and Creativity, Hand in hand
Fatcow Digital chose a bold, vibrant palette to keep branding consistent across print and digital format.
The typefony chosen kept a modern touch that is easy to read.
Iconography and layout rules were also set to ensure Brainery’s values of accessibility, clarity, and progress.
