Custom Boxes Digital Marketing
Revitalizing Digital Strategy for Custom Boxes
Evolving Beyond Clicks to Conversions
Custom Boxes, an industry leader in packaging, partnered with Fatcow Digital with a clear objective: to transcend beyond mere website clicks and drive tangible conversions. Our strategic overhaul of their Meta Ads, while maintaining the original budget, resulted in a remarkable doubling of quotation conversions.
Innovative Sales-Driven Campaigns
Tripling Sales with Performance Max Campaigns
In pursuit of direct website sales, we introduced a pivotal shift from traditional search ads to incorporating Performance Max campaigns in Google Ads. This innovative approach significantly tripled sales compared to their previous campaigns. Rigorous A/B testing and weekly optimizations ensured that their Return on Ad Spend (ROAS) consistently remained above 3, marking a new benchmark in advertising efficiency.
Enhancing Organic Reach on Meta
Consistency Leads to Follower Growth
Although not a primary focus, Custom Boxes’ organic presence on Meta witnessed a substantial boost. Our consistent deployment of aesthetically pleasing image and video posts contributed to an addition of 700 followers in just five months, enhancing brand visibility and audience engagement.
Results Achieved:
A dynamic shift in Custom Boxes’ digital strategy led to doubled quotation conversions, a 300% increase in direct website sales, and a notable growth in social media following. These strides exemplify the effectiveness of Fatcow Digital’s tailored digital marketing solutions.
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