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TikTok has been at the center of controversy globally, from accusations by the US government to issues uncovered in Lebanon. Despite this, it has emerged as a powerful platform for creators and businesses alike. In this guide, we’ll explore how to make money from TikTok by leveraging its powerful algorithm.
The Power of TikTok’s Algorithm
Moderating user-generated content at TikTok’s scale is an enormous challenge. While governments can collaborate with TikTok on safety concerns, the company remains primarily responsible for moderation. This responsibility is tied to its core strength: its algorithm.
Marketing expert Scott Galloway described TikTok as “the most ascended platform in history” due to its ability to learn and predict user preferences with remarkable accuracy. This algorithm doesn’t just show you what you like; it anticipates your interests.
In one hour, TikTok can collect up to
data signals per user to refine its recommendations.
Making Money from TikTok
One of the biggest advantages of TikTok is that you don’t need a massive following to start earning. The algorithm can push your content to millions of viewers based on engagement alone. Here are the most popular ways to monetize your presence:
Affiliate Marketing
Promote products in your videos and earn a commission on sales generated through your unique affiliate links.
Sponsorships & Brand Deals
Brands are always looking for creators. Engaging content can attract paid sponsorships, even with a small following.
Live Gifts
Interact with your audience in real-time and earn virtual gifts during live streams, which can be converted into real money.
TikTok Creator Fund
Get paid directly by TikTok based on the views and engagement your videos receive (requires 10k+ followers).
TikTok’s Business Potential
TikTok’s user base is maturing. Over 55% of its users are now above 30, making it an attractive platform for businesses targeting older demographics. Furthermore, the platform is evolving to support longer content (up to 15 minutes), positioning it as a competitor to YouTube and providing more opportunities for in-depth storytelling.
Using TikTok as a Gateway
Many creators use TikTok to gain rapid exposure and then expand to other platforms like YouTube and Instagram. This strategy allows them to leverage TikTok’s viral potential to build a following that they can monetize across a more robust online presence.
Conclusion: The Good, The Bad, and The Opportunity
While concerns about privacy and content moderation persist, the platform’s potential for creators and businesses is undeniable. TikTok offers a unique combination of viral potential, sophisticated algorithms, and diverse monetization opportunities. By understanding how to leverage it effectively, you can turn controversy into opportunity and make money from TikTok in ways you never imagined.
