Double Your Impact With Search And Display Ads

Google Search Ads are text-based ads that appear at the top of Google search results pages when users search for specific keywords related to your business. These ads are perfect for reaching people actively searching for your products or services.

Google Display Ads are visual ads—often banners or images—that appear on various websites, YouTube channels, and apps across the Google Display Network. Display Ads are ideal for building brand awareness, reaching a broader audience, and displaying compelling visuals that capture attention even if users aren’t actively searching. They are also a great tool for remarketing if you are running other types of campaigns like shopping ads.

The choice depends on your business goals.

Search ads are effective for targeting people who are already searching for your offerings, which can lead to higher intent and conversions.

Display Ads are better suited for growing brand awareness and reaching a larger audience who might still need to become familiar with your brand.

Often, a strategy combining both can provide the best results for comprehensive growth, but if you are on a limited budget then you are better off sticking to search campaigns because display often need a big budget.

We use several advanced targeting options to reach your ideal audience.

For Search Ads, we target specific keywords your potential customers are likely to use.

For Display Ads, we employ audience targeting based on interests, demographics, and online behaviors, along with contextual targeting, to show ads on websites relevant to your business.

Additionally, we can use remarketing to re-engage users who have previously visited your site.

The cost varies based on your budget, competition in your industry, target audience, and the keywords you want to bid on.

We’ll collaborate with you to set a budget that aligns with your goals, optimize for maximum ROI, and provide flexibility to adjust based on performance insights. With careful management, we ensure every dollar is well spent to generate valuable results.

A general rule you can consider would be if your budget is small then we do not recommend Display Ads because you need between $2,000 – $3,000 to see real results, whereas with Search you can start as low as $200 a month and scale to the thousand and tens of thousands of dollars.

While results vary based on competition and budget, most clients start seeing initial results within the first few weeks.

For Search Ads, we often see measurable results more quickly due to high-intent searchers. However, it can take up to 3 months for campaigns to reach full maturity and give maximum ROI because of the optimization needed on top of Google’s machine learning algorithms identifying where to show your ad and to who.

Display Ads may take longer as they focus on awareness and visibility unless used for remarketing.

We provide regular updates on your campaign’s performance and adjust our strategies to maximize results over time.

We use detailed tracking through Google Analytics, conversion tracking, and other tools to measure key metrics like clicks, conversions, and ROI.

Every single detail can be tracked using Google Tag Manager in addition to an in-depth analysis of user behavior using heatmaps, allowing real-time tracking of user sessions on your website using Microsoft Clarity.

We also set up custom goals aligned with your business objectives, allowing us to analyze performance accurately and make data-driven adjustments to improve results.

Yes, budgets can be adjusted based on performance and evolving goals.

We regularly review campaign data and recommend adjustments to improve results.

This flexibility helps ensure your investment is used most effectively to meet your business objectives.

Absolutely. We provide comprehensive reports that detail your campaign’s progress including key metrics like clicks, impressions, conversions, and overall ROI.

Additionally, we offer insights and recommendations to improve future performance and keep you informed on how your ads are helping achieve your goals.

Remarketing allows us to re-engage users who previously visited your website but did not convert. Like shoppers who added your products to their cart but did not follow through, or any other engagement that happened on your website whether it is a service or a product that helps us build an audience to remarket Display Ads.

With Display Ads, we can show tailored ads to these visitors as they browse other websites within the Google Display Network, keeping your brand top of mind and encouraging them to return to complete a purchase or inquiry.